I’ve also worked for startups - food, beverage and grocery store - so have been involved in the crafting of actual products and their messaging as well as seeing how customers react to them. When I worked in a boutique grocery in downtown NYC some customers wouldn’t buy products UNLESS they had calorie labels on them - even if they were made fresh from a restaurant next door. Others, would pick up $70+ worth of trendy supplements, weekly, and admit to not knowing what they were but that they recognized the name from Goop. Then there are the health-ified foods - that have added ‘protein’ or ‘healthy’ or ‘guilt free’ written into the brand name to let us know they’re okay to have! Thanks, marketing!
Peanut butter has to be one of my favourite go-to spreads. But I have to admit, I always feel a little bit guilty after indulging in it. It may be delicious, but it’s packed with calories, and the non-organic peanut butter that fills most households is basically pure sugar, which is no good, especially if you’re trying to lose weight. You may know that the keto diet is one of the most effective eating plans for weight loss, but did you know the PB2 keto recipes offer an even better way to lose weight and make it last? That’s right, you can get all the benefits of the keto diet, plus even lower calorie snacks and meals due to PB2!
Oh well. From September, tourists in LA will be invited to marvel at these greasy artefacts of a more ignorant time, when humans ate what they wanted to eat, regardless of how processed or sugary it was, or if it was classed as “clean”, or whether its calories were “empty” or if it was presented in a cartoon-charactered tin. Before the complexities of food, and comfort, and class, were boiled down to good and bad, and then liberally distributed through supermarkets and Facebook, like a sprinkling of fine table salt.

These simple-to-prepare recipes for the kind of delectable dishes people crave but feel they can’t eat when trying to be healthy and trim, actually can be the basis of a personal weight-loss plan. They can also be a way to add “off-limit” foods back into an already successful diet. Or they can simply be part of an exciting new way to eat healthfully — and with pleasure.


Nutella is one of those spreads that you can have a spoonful of and not feel bad about…until a few minutes later when the jar is empty, and your blood pressure is off the charts. Normally filled with sugar, we found a healthy alternative to this hungry obsession. Use this perfect midday snack for dipping apples and celery in or even as a spread on some whole wheat toast.

You won’t find refined sugar or dairy in this luscious chocolate mousse made from avocados, coconut milk, coconut oil, cocoa, and dates. Because of the fibre and healthy fats found in this recipe, it won’t cause your blood sugar to spike – but it will still satisfy your chocolate craving.

Get the recipe for Anna Olson’s Chocolate Avocado Mousse


The beauty of vegan baking and raw cake-making is that you can totally reinvent classic dishes. That way, you get to enjoy two versions: the more traditional, familiar recipe, and the new, tantalizing recipe. The brownie base of Clémence Moulart‘s Raw Walnut Coffee Cake is a cheeky wink to all the chocolate lovers out there: it makes this cake even more indulgent!

Zucchini adds moisture and a bit of sneaky nutrition in this classic quick bread, while chopped pecans add a crunchy twist. Make a double batch and stick a loaf in the freezer for when a craving strikes.

Get the recipe for Zucchini Bread with Pecans


These light and fluffy vegan pumpkin scones are sweetened with maple syrup and topped with a luscious maple glaze, making them a pretty decadent breakfast or coffee break treat you can feel good about!

Get the recipe for Vegan Pumpkin Scones with Maple Glaze


Despite what naysayers believe, fruit is not a boring dessert option. Especially when in skewer form, topped with melted chocolate and shredded coconut. Yes, please!

Get the recipe for Pineapple, Banana, Strawberry Skewers with Salted Chocolate Drizzle


Too often we are focused on calories, fat, carbs and protein and we aren’t eating food for its vitamin, mineral and phytochemical content. Eating whole foods, including healthy fats and protein, help to keep us feeling satiated, balance our energy and mood and keep carb cravings down, all of which aid in maintaining or achieving a healthy weight. So, not only does a diet full of whole foods alleviate food guilt, it also eliminates the need to count calories.

UV radiation is one part of the spectrum of light that reaches the earth from the sun. At the UV end of the spectrum, the wavelengths are too short to be visible to the naked eye. They range in length from 100 to 400 nanometers (nm, or billionths of a meter) and are classified — from the longest to the shortest — as UVA (320 to 400 nm), UVB (290 to 315 nm), and UVC (100 to 280 nm). UVA rays, which penetrate deep into the skin, are responsible for tanning. UVB rays damage superficial skin cell layers, causing sunburn. UVC rays, the shortest, are considered harmless, since most UVC light is absorbed by ozone in the upper atmosphere and thus does not reach the earth. Of the UV solar radiation that does reach the earth, up to 95% is UVA, and about 5% is UVB. For years, scientists believed UVB rays were the most harmful, because sunburn is linked to melanoma, the deadliest form of skin cancer. But since the late 1980s, we've learned that UVA rays also increase skin cancer risk — and they are the main cause of photoaging.
Not only does it change your buying behavior but it also changes your EATING behavior. You’re more likely to have a greater amount of an item you label as ‘guilt-free’ than one you see as neutral. Research by Brian Wansink  - a known leader in studying consumer behavior and marketing research -  has shown that labeling a food as ‘low fat’ increased the consumption of that food by as much as 50%. Regardless of the amount more we may have - the idea is that when we see a food as ‘guilt-free’ we consume more of it than we would it’s ‘guilty’ competitor.  
This year, a French grocery chain created a video for Ad Week showing how customers were tricked into thinking popsicles and yogurts were different flavors based on their coloring alone. They were actually all the same flavor but red ones were guessed to be cherry or strawberry and orange ones were guessed to be apricot or orange - coloring can trick our brain into assuming taste! Similarly, when we are told that one food product is superior to another or no longer ‘off limits’ since it’s labeled ‘healthy’ or ‘guilt-free’ it can change our sensory experience with the food, making it taste better. Our positive assumptions about how healthy or good a food is for us, can also make us find it more palatable and enjoyable but if we were to step back and objectively compare them - we might not be so convinced.
Do you start thinking about breakfast as soon as you finish dessert? If so, you’re not alone – providing yourself with fuel in the morning is just as important as satisfying your cravings at the end of the day. Check out our 7 Power Breakfasts eBook for morning support from the SkinnyMs. team. You can keep up-to-date on what new recipes we’re trying out out by going to our Pinterest page and liking us on Facebook.
Remember, food is not the enemy. Food isn’t meant to torment you. It’s meant to be pleasurable and even fun! You need food to live, so you might as well enjoy it every time. Food is a wonderful activity to enjoy with those you love, or even solo. Try to savor every meal you eat and don’t get too concerned about every single calorie going into your body. If you follow the basic rules of Noom, you will see the results you deserve.
Potatoes or any other vegetable cooked with or dressed with butter/healthy oils -  As long as you aren’t eating reconstituted fries from a drive-thru, potatoes in the form of wedges, baked with sour cream and bacon, mashed, or boiled are all full of the many vitamins and minerals that potatoes have to offer such as Vitamin C, B-6, iron, potassium and fibre. Potatoes also have ⅓ of the carbs and calories that pasta and bread have, so they shouldn’t be put in the same category as these more carb/starch dense foods. Dress other vegetables in a salad with plenty of olive oil, and bake or saute vegetables with butter, coconut oil, avocado oil or canola oil.

Light and healthy carrot cake topped with smooth cream cheese frosting and chopped walnuts.

Get the recipe for Two-Tiered Spiced Carrot Cake with Orange-Cream Cheese Frosting


Do you start thinking about breakfast as soon as you finish dessert? If so, you’re not alone – providing yourself with fuel in the morning is just as important as satisfying your cravings at the end of the day. Check out our 7 Power Breakfasts eBook for morning support from the SkinnyMs. team. You can keep up-to-date on what new recipes we’re trying out out by going to our Pinterest page and liking us on Facebook.
New information on treatments for both medical skin conditions and cosmetic problems is available in the Special Health Report Skin Care and Repair. This report describes scientifically approved treatments for common medical conditions from acne to rosacea, as well as the newest cosmetic procedures for lines, wrinkles, age spots, and other problems. An explanation of the ingredients in popular skin lotions and cosmeceuticals is also included.  
“There are an abundance of messages that tell overweight people it should be easy to lose or maintain a healthy weight,” she said. “For instance, ‘just eat less and move more.’ There are a lot of negative and shaming words and phrases around food: ‘I shouldn’t,’ ‘it’s naughty,’ ‘it’s a treat,’ ‘I’ve been good, so I’ll have one.’ We are wired to move away from pain, so the term ‘guilt-free’ likely provides a sense of relief that comes from reading a ‘guilt-free’ message before buying, and it helps marketers sell their products.”
Excellent recipe, came out amazing, delicious and just as the picture. Taste was rich and cake moist. Was a bit too sweet, will reduce the amount of sugar next time. No need to add sugar to the egg whites. If you want your cake to have height, you need to be extremelly careful while folding in the whipped egg whites. Overall I really recommend if you are a chocolate lover like me!
To serve: Soak the blade of a thin knife in a cup of very hot water until warm. Slide the knife around the sides of the pan to release the cake. Place a piece of wax paper on top of the cake. Invert a plate over the wax paper and invert the pan onto the plate. Remove the pan and peel away the paper liner. Place a serving plate over the cake and turn the cake right-side up again; remove the wax paper. Dip a sharp knife in hot water and wipe it dry before cutting each slice. Serve with Candied Orange Peel, if desired.
Dinners; Chinese pepper steak, was delicious. Smashed potatoes were very good. Grilled corn was yummy. Deserts, I've had the Not only in your dreams cake. Sooooo gooood! I'm planning on making the Carrot cake soon! I honestly can't say enough good things about this book. It's been great for me and so far my husband has loved everything. I have to sometimes make a few more servings so he can take them to work the next day! The recipes have been fairly easy to double up or even reduce.
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