Think about the first time you tried a diet-y food or made your friend try something like frozen yogurt instead of ice cream. They probably reacted with a bit of disappointment compared to the real thing, but with enough praise of how ‘healthy’ this alternative is and some convincing marketing might be able to get just as excited about the diet version. That’s marketing.

New information on treatments for both medical skin conditions and cosmetic problems is available in the Special Health Report Skin Care and Repair. This report describes scientifically approved treatments for common medical conditions from acne to rosacea, as well as the newest cosmetic procedures for lines, wrinkles, age spots, and other problems. An explanation of the ingredients in popular skin lotions and cosmeceuticals is also included.  


With the recipes and cocktails you will find in Awesome Appetizers, you can hold the best party with wonderful foods and drinks, without “paying” for it after all. Firstly, you will learn 5 fabulous organic wines for holiday under $15. You will also enjoy 5 low-sugar “adult cocktails”, including:  The Scroogedriver, Hot Whisky Toddy, Minty Agave Mojitos, Rum & Zevia, and Pomegranate Martinis.

Win over your non-vegan friends with this decadent, dreamy frozen cake. Coconut milk ice cream, chocolate and vanilla sandwich cookies, and a homemade chocolate shell come together perfectly for a heavenly vegan dessert.

Get the recipe for Chocolate and Vanilla Cookie Ice Cream Cake


Hi Heidi, If you do not have any on hand just leave it out. The coffee just enhances the flavor. You can't use regular coffee because it would add unnecessary liquid. This is an example of what I mean by espresso instant powder: https://www.amazon.com/gp/product/B01LTI9DH2/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B01LTI9DH2&linkCode=as2&tag=fittoserveg06-20&linkId=0b16eb7c16f1f2be9589c12e866571fa If you happen to have regular instant coffee this also would work.

I’ve also worked for startups - food, beverage and grocery store - so have been involved in the crafting of actual products and their messaging as well as seeing how customers react to them. When I worked in a boutique grocery in downtown NYC some customers wouldn’t buy products UNLESS they had calorie labels on them - even if they were made fresh from a restaurant next door. Others, would pick up $70+ worth of trendy supplements, weekly, and admit to not knowing what they were but that they recognized the name from Goop. Then there are the health-ified foods - that have added ‘protein’ or ‘healthy’ or ‘guilt free’ written into the brand name to let us know they’re okay to have! Thanks, marketing!
In the past few years, the term “guilt-free comfort food” has been circulating on the internet and becoming prevalent in the marketing of food. Halo Top and the ilk advertise a guilt-free experience and Fitness magazine, The Daily Meal and Food Network have published roundup articles on guilt-free recipes. Many of these recipes substitute baked for fried, or they feature swaps like mac and cheese made with reduced-fat cheese or “ice cream” made with yogurt and vegan protein powder.

These rich chocolate almond doughnuts are vegan and easy to make. You won't have to fumble with a special doughnut pan either since the dough rolls and cuts with ease.

Get the recipe for Anna Olson's Vegan Baked Chocolate Almond Doughnuts


Using the peanut paste, you can smear it on apples, bananas, or rice crackers. You can also replace the peanut butter in your favourite Thai noodle sauce with PB2, or use it in its powdered form in baked goods. If you go the baked goods route, make sure to swap out about ¼ of flour the recipe calls for since you’ll be adding extra powder with the PB2.
Think about the first time you tried a diet-y food or made your friend try something like frozen yogurt instead of ice cream. They probably reacted with a bit of disappointment compared to the real thing, but with enough praise of how ‘healthy’ this alternative is and some convincing marketing might be able to get just as excited about the diet version. That’s marketing.

Oh. Wow. Never would I have thought that a Diet Soda + Cake Mix = a decadent, yet low fat CAKE! Consider my mind blown. Just by nixing the eggs and oil, you deduct many calories from the cake. But who would have thought that adding a can of my favorite diet soda to it instead of the eggs and oil would make such a divine, diet-friendly dessert! Not me!!!!! Gotta be honest. I was truly skeptical. I decided I would give it a go but not have high expectations. And honestly, it was really delicious!


My unique solutions to lifestyle and health challenges have impacted millions of people and will show you that you really can have it all! I approach healthy living by making it fun, and showing you how to be happier and healthier in ways that suit you. I help you achieve your weight loss goals while eating the food you love, not just by having it once in a while. I take the food you enjoy and show you how to make it in healthier ways, that taste just as good or even better! When I needed to lose weight and get healthy I knew I couldn’t give up the foods I enjoyed or force myself to exercise in ways I didn’t like. I lost 70 pounds and have kept it off because I learned how to make the recipes I loved radically healthier but still taste the same. I also learned what really made me happy and built my life around that, which included making fitness social and fun for me. I want to help you do all this too! We all know that it isn’t just about weight, it’s about feeling good, which is why I am committed to helping you feel and look your best through my recipes, communities and programs. I have shared my unique food and lifestyle hacks on shows such as The Today Show, Good Morning America, and Dr. Phil. I was the celebrity chef on the NBC hit show The Biggest Loser and am featured regularly in magazines such as Men’s Health and Shape. I have also written 8 bestselling books and am constantly finding new ways to make healthy living simple and fun.
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