Not only does it change your buying behavior but it also changes your EATING behavior. You’re more likely to have a greater amount of an item you label as ‘guilt-free’ than one you see as neutral. Research by Brian Wansink  - a known leader in studying consumer behavior and marketing research -  has shown that labeling a food as ‘low fat’ increased the consumption of that food by as much as 50%. Regardless of the amount more we may have - the idea is that when we see a food as ‘guilt-free’ we consume more of it than we would it’s ‘guilty’ competitor.  
If you're from the South, you know all about chicken-fried steak: It's not chicken, it's steak—but it's deep-fried like fried chicken. Got it? Now make this brilliant version: Get some cube steak, cut it into fingers, and coat it in flour, saltine crackers and spices before giving it the deep-fry treatment. Make sure to dip the fingers in the mayo-mustard-sour cream mixture for extra decadence.

It’s not so long ago that to be thought of as a “picky eater” was something to be avoided at all costs. “More tripe please!” you’d gag, spooning remnants of emulsified cabbage into your mouth to get rid of the taste of undiluted Vimto, secure in the knowledge there would be pink Angel Delight as soon as you’d cleaned your plate. Until: suddenly not. Suddenly the concept blossomed, its roots cracking the tarmac and altering the landscape, causing pile-ups. And here we are in a time when to be a picky eater is simply to be “educated”, adult, conscious, in pursuit of physical health at both emotional and social cost, and also, importantly, better than you.

If you're from the South, you know all about chicken-fried steak: It's not chicken, it's steak—but it's deep-fried like fried chicken. Got it? Now make this brilliant version: Get some cube steak, cut it into fingers, and coat it in flour, saltine crackers and spices before giving it the deep-fry treatment. Make sure to dip the fingers in the mayo-mustard-sour cream mixture for extra decadence.


Don't feel guilty if you need your daily chocolate fix. Dark chocolate that is 70 to 85 percent cacao offers around 90 calories per half-ounce serving. In 2011, Boston-based researchers at Brigham and Women's Hospital conducted a review of the benefits of dark chocolate. Published in the "European Journal of Clinical Nutrition," the study reported that consuming dark chocolate on a daily basis for two to 12 weeks improves blood cholesterol levels by lowering low-density lipoprotein, or LDL cholesterol. This is the harmful cholesterol that hardens arteries and increases your risk of heart disease. Although dark chocolate can be beneficial for your heart, keep your serving size to a half-ounce to avoid consuming a high amount of calories.
We all have cravings and impulses and urges. Heck, half the time time I don’t want to get up in the morning and go to work, or help my kids with homework, or wash dishes. These are impulses, but ultimately, I know the work needs to get done. Well, why is that different than eating? Why is it OK to succumb to our urges that push us further away from our goals, because its food? What if it was drugs? You get my point…..

Not only do these energy bites look amazing, but they also taste amazing! All that needs to be done is mixing the ingredients and throwing them in the fridge to set. No butter or sugar added, this is a great snack that won’t leave you feeling guilty. Enjoy one or two between meals throughout your day to keep you energized and away from that 2 o’clock crash.

This is one of my go-to guilt-free desserts. It is easy, perfect for the warmer months when those ice cream cravings kick in, and it only requires a handful of ingredients. Banana ice cream has also gained some serious popularity after people started to realize just how delicious it can be and how whipped bananas closely resemble soft serve ice cream.


Perfect for a summer day or after a meal, these popsicle sticks are effortlessly amazing. Made with only three ingredients and endless possibilities, they are bound to become one of your favorite go-to snacks. With these sweet treats, there is the option to leave out the chocolate chips, and we suggest to add in some chia seeds or a fruit of your choice.

That’s right—fresh and fluffy doughnut holes rolled in cinnamon and sugar and baked in neat and tidy muffin pans right in your own kitchen. Eating a Timbit will never be the same.

Get the recipe for The Pioneer Woman's Mini Doughnut Muffins


It’s not so long ago that to be thought of as a “picky eater” was something to be avoided at all costs. “More tripe please!” you’d gag, spooning remnants of emulsified cabbage into your mouth to get rid of the taste of undiluted Vimto, secure in the knowledge there would be pink Angel Delight as soon as you’d cleaned your plate. Until: suddenly not. Suddenly the concept blossomed, its roots cracking the tarmac and altering the landscape, causing pile-ups. And here we are in a time when to be a picky eater is simply to be “educated”, adult, conscious, in pursuit of physical health at both emotional and social cost, and also, importantly, better than you.
Those who “cheat” at the modern rules of eating, where the ultimate aim appears to be a white-eyed kind of superior weightlessness, are now so laughably old-fashioned that Americans (nearly 40% of whom are obese) are being invited to pay $38 to dress up as them, being photographed with pizza as a document of how far it’s possible to fall. Into a cereal bowl, into a pit, into a dark and terrifying place where you are a walking burger and no longer in control.
To avoid these messages is a part-time job with little security and no holiday, yet vital, if you want to enjoy food and still not detest your belly. And even when you’re sane, even when you know that thinness is not godliness and sugar is not evil, there is still the pressing awareness, like a small sharp stone in your shoe, that eating a burger is… wrong.

This vegan baked oatmeal recipe is ideal for breakfast, or as a nutrient-packed dessert. Featuring apples, walnuts, cinnamon and chia seeds, it's a warm and nourishing must-bake. Top with vegan ice cream for a healthy apple crumble alternative!

Get the recipe for Comforting Apple Pie Oatmeal Bake


Think about the first time you tried a diet-y food or made your friend try something like frozen yogurt instead of ice cream. They probably reacted with a bit of disappointment compared to the real thing, but with enough praise of how ‘healthy’ this alternative is and some convincing marketing might be able to get just as excited about the diet version. That’s marketing.

Who doesn’t love a good brownie for dessert? The problem is that traditional brownies are full of sugar, artificial ingredients, and gluten which is not something you would want to include as part of a healthy diet. However, this doesn’t mean that you can never enjoy a brownie again it just means that you have to get creative with how you make your brownie recipes.
In a blog post for the International Food Information Council Foundation, Pike wrote how clean eating transformed from people wanting to eat more wholesome foods to it becoming “a privilege of consuming nicely packaged foods with influencer-approved ingredients,” and how this type of eating excludes those who don’t have access to upscale grocery stores. “[Clean eating] implies that those who don’t care to eat clean are unhealthy or lazy — they are eating ‘dirty,’” she wrote in the post.
It's not uncommon to be doing well on a diet but also think from time to time, "I would do anything for a giant slice of cake." Cravings for sugary, sweet, and all around indulgent desserts seem to spike and stick around whenever we've gotten used to a healthy routine, and that can feel especially true if you've decided to try the keto diet. Since the whole point of this regimen is to rely on healthy fats and oils to burn fat, plunging a fork into a dessert seems strictly off limits.
It will have wheat in it. I might buy the Einkorn wheat or whole wheat or just plain old white pastry flour. I’ll have to see what’s in the pantry at this moment. It will also have sugar in it. Real cane sugar, organic, or not. Again, let me check my cupboards. It will have eggs in it and butter, both of which I have in the fridge right now, from Costco.
While these little treats are not actually Paleo if you decide to use peanut butter, they are still little bites of heaven. If you choose to stick with almond butter, they can still be eaten on a Paleo diet, and they are just as delicious! The Reese’s we are all familiar with is filled with refined sugars and a bunch of other ingredients no one knows how to pronounce. Here is a healthy option to swap for your favorite candy. The recipe is quick and the outcome is oh-so-tasty.
The beauty of vegan baking and raw cake-making is that you can totally reinvent classic dishes. That way, you get to enjoy two versions: the more traditional, familiar recipe, and the new, tantalizing recipe. The brownie base of Clémence Moulart‘s Raw Walnut Coffee Cake is a cheeky wink to all the chocolate lovers out there: it makes this cake even more indulgent!
Think about the first time you tried a diet-y food or made your friend try something like frozen yogurt instead of ice cream. They probably reacted with a bit of disappointment compared to the real thing, but with enough praise of how ‘healthy’ this alternative is and some convincing marketing might be able to get just as excited about the diet version. That’s marketing.

No oven? No problem! This berry tasty treats go into the freezer where the cashew, strawberry and coconut oil filling will solidify into a cool and creamy treat.

Get the recipe for Vegan Strawberry Cheesecake Bites


Whether you want to kick your afternoon sweet habit or simply need a snack to tide you over until your next meal, you have several healthy options available. Guilt-free foods are low in calories, provide nutrients to keep you healthy and offer fiber to improve satiety. Foods ranging from carrots to dark chocolate provide the nutrition your body needs, without excessive fat and calories to make you feel guilty.

There's nothing sinister about these no-bake fudgy brownies. Made with good-for-you ingredients like dates, raw cocoa and natural peanut butter, they'll fuel your body instead of tiring it out.

Get the recipe for No-Bake Chocolate Crunch Brownies


To serve: Soak the blade of a thin knife in a cup of very hot water until warm. Slide the knife around the sides of the pan to release the cake. Place a piece of wax paper on top of the cake. Invert a plate over the wax paper and invert the pan onto the plate. Remove the pan and peel away the paper liner. Place a serving plate over the cake and turn the cake right-side up again; remove the wax paper. Dip a sharp knife in hot water and wipe it dry before cutting each slice. Serve with Candied Orange Peel, if desired.
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